Privacy Policy
Last updated: March 2026
Identity of the Data Controller
The data controller for personal data collected via the meg.ma website is:
- Name: Mohamed EL GHERBI
- Trade name: meg.ma
- Status: Self-employed entrepreneur — ICE 002537210000028
- Address: 16, rue Senhaja, Casablanca, Morocco
- Contact: moh@meg.ma
This policy is established in accordance with Moroccan Law No. 09-08 of 18 February 2009 on the protection of individuals with regard to the processing of personal data and its implementing decree No. 2-09-165.
Personal Data Collected
Via the contact form
- First and last name
- Email address
- Phone number
- Service or offer of interest
- Free-form message (optional)
Via browsing
- IP address (anonymised in Google Analytics)
- Pages visited and session duration
- Device type, browser and operating system
- Traffic source (search engine, social network, advertising campaign)
- Behavioural data (clicks, scrolls, interactions)
Via advertising interactions
- Advertising click identifiers (GCLID, FBCLID, TTCLID, LI_FAT_ID)
- Campaign parameters (UTM source, medium, campaign, content, term)
Processing Purposes and Legal Basis
Each processing of personal data rests on an explicit legal basis, in accordance with Article 3 of Law 09-08:
| Purpose | Legal basis | Retention period |
|---|---|---|
| Handling contact and consultation requests | Consent (Art. 6 Law 09-08) | 3 years from the last contact |
| Performance of service contracts | Contract performance | Duration of contract + 5 years (civil prescription) |
| Sending commercial communications (quote follow-ups, reminders) | Consent or legitimate interest (existing prospect) | 3 years or until objection |
| Audience measurement and traffic statistics | Consent (analytical cookies) | 13 months (raw data) — aggregated data unlimited |
| Advertising targeting and optimisation | Consent (marketing cookies) | 13 months |
| Advertising conversion attribution (offline tracking) | Legitimate interest (advertising ROI measurement) | 90 days (Google Ads attribution window) |
| Accounting and tax obligations | Legal obligation (Moroccan General Tax Code) | 10 years |
Recipients and Data Processors
Personal data collected is never sold to third parties. It may be transferred to the following data processors, strictly within the scope of the purposes described in the preceding section:
| Data processor | Service | Country | Data transferred |
|---|---|---|---|
| Google LLC | Analytics (GA4), advertising (Google Ads) | United States | Browsing data, conversions, anonymised IP |
| Meta Platforms Inc. | Advertising (Meta Pixel, CAPI) | United States | Hashed email, conversion events |
| TikTok Inc. | Advertising (TikTok Pixel, Events API) | United States | Hashed email, conversion events |
| LinkedIn Corporation | Advertising (Insight Tag) | United States | Browsing data, click identifier |
| Brevo SAS (formerly Sendinblue) | Email marketing, CRM contacts | France (European Union) | Name, email, phone, qualification attributes |
| Resend Inc. | Transactional emails | United States | Name, email |
| Vercel Inc. | Hosting and infrastructure | United States | Server logs, data in transit |
Data Transfers Outside Morocco
The majority of data processors listed above are established in the United States, a country that does not benefit from an adequacy decision by the CNDP. These transfers are governed by appropriate safeguards in accordance with Article 43 of Law 09-08, including:
- Standard contractual clauses approved by the European Commission (applied by equivalence)
- Certifications and compliance programmes specific to each data processor (Google DPA, Meta DPA, etc.)
- Data processing agreements (DPA) concluded with each data processor
Hosting by Brevo SAS is carried out in France (European Union), a territory offering an adequate level of protection.
Data Security
Appropriate technical and organisational measures are implemented to ensure the security, integrity and confidentiality of personal data against any unauthorised access, loss, alteration, destruction or accidental disclosure.
- Encryption in transit: HTTPS / TLS 1.3 across the entire site
- Sensitive data: email and phone number transmitted in hashed format (SHA-256) to advertising platforms via server-side CAPI
- Restricted access: only Mohamed EL GHERBI has access to collected contact data
- Anti-spam protection: automated submission detection mechanisms (honeypot, timing)
Data Subjects' Rights
In accordance with Articles 7 to 11 of Law 09-08, any person whose data is processed by meg.ma has the following rights:
- Right of access (Art. 7): obtain confirmation of processing and a copy of the personal data concerning you
- Right of rectification (Art. 8): have inaccurate or incomplete data corrected
- Right to object (Art. 11): object, on legitimate grounds, to the processing of your data
- Right to erasure: request deletion of your data, subject to legal retention obligations
- Right to portability: receive your data in a structured, machine-readable format
- Right to withdraw consent: withdraw your consent at any time without affecting the lawfulness of prior processing
To exercise any of these rights, send your request by email to moh@meg.ma, specifying your identity and the nature of your request. A response will be provided within 30 working days.
Right to Lodge a Complaint with the CNDP
If you believe that the processing of your personal data constitutes a violation of Law 09-08, you have the right to lodge a complaint with the Moroccan supervisory authority:
- Authority: Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP)
- Address: Avenue Annakhil, Hay Riad, Rabat 10000, Morocco
- Website: www.cndp.ma
Amendments to this Policy
Mohamed EL GHERBI reserves the right to amend this privacy policy at any time, in particular to comply with any legislative or regulatory changes. The date of the last update is indicated at the top of the document. It is recommended to check this page regularly.
meg.ma — Mohamed EL GHERBI, Self-employed entrepreneur — ICE 002537210000028 — moh@meg.ma