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Google Ads
Intercept Buyer Intent

Stop paying for window shoppers. We structure your Google Ads campaigns to capture (and convert) high-intent prospects exactly when they search for your services. Budget protection, surgical tracking, and a Cost Per Acquisition (CPA) that finally makes sense.

Qualified
Traffic
Blocked
Wasted Spend
Flawless
Tracking
Dominated
Positions
See our Google Ads offersHow it works
Why Google Ads?

The platform for client acquisition

Google is where your clients are actively searching for what you offer. Be there at the right moment.

Clear purchase intent

Google searches signal a concrete need. We position your offer in front of the right queries.

Fast activation

Visibility arrives quickly, and optimisation follows a clear, structured plan.

Controlled budget

You only pay when someone clicks. You control your daily budget and can pause at any time.

Reliable measurement

Clean tracking so you understand what's working — and why.

How Google Ads works

An auction system that connects your offer to the most relevant searches.

1

Keyword search

Your customers type specific queries like "accountant Casablanca" or "buy sofa online Morocco".

2

Real-time auction

Google runs an instant auction between all advertisers targeting that keyword.

3

Ad displayed

Your ad appears at the top of results based on the relevance and quality of your campaign.

4

Click = Payment

You only pay when a user clicks your ad to visit your site.

Campaign types

Formats for every goal

We choose the right format for your offer, your audience, and your sales cycle.

Search Ads

Text ads at the top of search results

Best for: Services, B2B, lead generation

Shopping Ads

Visual product ads with price and image

Best for: E-commerce, physical products

Display Ads

Visual banners across a large network of partner sites

Best for: Brand awareness, remarketing, branding

YouTube Ads

Video ads before and during YouTube videos

Best for: Storytelling, engagement, virality

Playing the Google Ads casino...

  • Google draining your budget through deceptive automated 'recommendations'
  • Overpriced clicks on broad match keywords bringing in irrelevant traffic
  • A labyrinthine interface that wastes your time with zero guarantee of ROI
  • Competitors hoarding the top 3 spots on your most critical search terms
  • Broken tracking: paying for clicks without knowing which ones turn into customers
  • Invisible ads being penalised by a ruthless algorithm

Our surgical conversion approach:

  • Scalpel-sharp targeting (Exact/Phrase match) to ruthlessly block junk clicks
  • Strict refusal of default Google settings designed only to deplete your cash
  • Magnetic ad copy engineered to dominate the absolute top of the search page
  • Flawless GTM & offline conversion tracking implemented with precision
  • Mathematical tracking of your true Cost per Acquisition (CPA) and ROI
  • Relentless human optimization to dramatically drive down your cost per click

Clear management, no empty promises

You know what we're doing, why we're doing it, and how we're improving it.

Goals and priorities defined before anything launches.

Clean account structure that scales without chaos.

Reliable tracking so you understand what's working.

Pragmatic optimisations, focused on your business.

How we work

Our proven approach

A structured process designed to produce results from the first few weeks.

Audit & Strategy
  • Competitor and opportunity analysis
  • Keyword research (intent, volume, CPC)
  • Goal and KPI definition
  • Targeting and bidding strategy
Setup & Launch
  • Google Ads account configuration
  • Optimal campaign structure
  • Ad copy writing (5–7 variations)
  • Tracking installation (GA4, conversions)
Continuous Optimisation
  • Ad and landing page A/B testing
  • Bid adjustments based on performance data
  • Keyword additions and exclusions
  • Quality Score improvement
Reporting & Scaling
  • Detailed weekly reports
  • Strategic recommendations
  • Scaling of profitable campaigns
  • Expansion to new keywords and audiences

What we deliver

Full Google Ads account configuration
2–3 optimised campaigns (Search, Shopping, or Display)
50–100 qualified keywords researched
7–10 A/B tested ads per campaign
GA4 + conversion tracking configured
Ad extensions (sitelinks, calls, location, etc.)
Automated or manual bidding strategy
Weekly reports with actionable insights
Our Google Ads offers

Find your offer

Google Ads is included in our Acquisition & E-commerce packages — or available standalone.

Recommended

Acquisition Offer

Acquisition & Conversion

15,000 DH

Setup

+ 4,500 DH/month
Minimum 3-month commitment
  • Google Ads + Meta Ads
  • Optimised landing page
  • CRM + Email automation
  • Monthly optimisation
See the Acquisition offer
For E-commerce

E-commerce Offer

High Performance E-commerce

18,000 DH

Full setup

+ optional
Optional management
  • Google Shopping Ads
  • Shopify / Medusa store
  • Ad budget at your cost (paid directly to Google)
  • Remarketing configured
See the E-commerce offer
À la carte

Google Ads standalone

Google Ads only

5,000 DH

Setup

+ 3,500 DH/month
Ongoing management
  • Google Ads configuration
  • 2–3 optimised campaigns
  • Tracking & reports
  • Monthly optimisation
Request a quote
Ad budget not included

The rates above cover our expertise and management. Your Google Ads ad budget is additional and paid directly to Google.

Frequently asked questions

Everything about Google Ads

It depends on your market, goals, and sales cycle. We define it together — and you pay it directly to Google.

Ready to turn on Google?

Start with a free Google Ads audit — we'll map your opportunities and define a clear strategy.

Free Google Ads AuditSee the Acquisition offer
Free audit
No commitment
Clarity from day one
100% Book my call

Your project deserves a real conversation

30 minutes to take stock of your digital situation: what's blocking you, what's the priority, and what can actually be done. No pitch. An honest conversation with someone who knows the Moroccan market.

Diagnosis of your current situation
Recommendations tailored to your context
A clear, documented budget estimate
Zero commitment, zero obligation
Reply within 24h
100% Confidential
No commitment

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