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Meta Ads
Facebook & Instagram

Create demand before your clients start searching. Well-run Meta Ads means qualified audiences, creatives that stop the scroll, and a funnel that turns views into contacts.

Meta
Morocco's #1 social network
Precise targeting
City, age, interest, behaviour
6+ formats
Feed, Stories, Reels...
Full funnel
Prospecting → retargeting
See our Meta Ads offersHow it works
Why Meta Ads?

The social network that creates demand

In Morocco, Meta holds the majority of the digital audience. It's the platform to build brand awareness and generate contacts — before your clients are even searching.

Massive audience

Whatever your sector, your audience is on Meta.

Ultra-precise targeting

Age, location, interests, purchase behaviours — reach exactly the right people.

Create demand

Unlike Google (active search), Meta builds desire through engaging visual content.

Optimised performance

A properly configured pixel and regularly tested creatives make a measurable difference to your cost per lead.

How Meta Ads works

A powerful AI system that delivers your ads to the right people at the right moment.

1

Audience targeting

Precise definition of your ideal customer based on demographic data, interests, and behaviours.

2

Creative production

Images, videos, and carousels optimised to stop the scroll and drive engagement.

3

Multi-placement launch

Simultaneous delivery across Facebook Feed, Instagram Stories, Reels, and Messenger — optimised by performance.

4

AI optimisation

Meta's algorithm optimises in real time to maximise results against your campaign objective.

Ad placements

Be everywhere your clients are

Facebook, Instagram, Messenger, WhatsApp — one campaign, millions of touchpoints.

Facebook Feed

Ads in the main news feed

Best for: Brand awareness, traffic, conversions
EngagementMedium–High

Instagram Feed & Stories

Visual format for a young, engaged audience

Best for: E-commerce, lifestyle, B2C
EngagementVery high

Reels

Short-form videos with high viral potential

Best for: Brand awareness, engagement, broad reach
EngagementExceptional

Messenger & WhatsApp

Direct conversation with your prospects

Best for: Lead generation, customer support
EngagementPersonal

Meta Ads without a strategy...

  • Budget burned on audiences that are far too broad
  • Generic creatives that get ignored in the feed
  • Ad fatigue setting in way too fast
  • Mis-configured Pixel losing you valuable data
  • No retargeting — all that traffic wasted
  • Costs spiralling with no results to show
  • Ad account banned by Meta

What changes with our approach

  • Ultra-qualified lookalike and custom audiences
  • Hook-driven creatives that are tested and optimised
  • Regular creative refresh to prevent ad fatigue
  • Pixel + Conversions API tracking done properly
  • Automated retargeting funnel
  • CPC optimised with advanced bidding strategies
  • Meta policy compliance to prevent account bans
How we work

Our proven approach

A structured process to produce results from the first few weeks.

Strategy & Setup
  • Audience and market analysis
  • Business Manager and Pixel configuration
  • Custom and lookalike audience creation
  • Content strategy and creative direction
Creation & Launch
  • Creative production (images + videos)
  • Persuasive copywriting for each audience
  • Optimal campaign structure by objective
  • Systematic A/B testing
Continuous Optimisation
  • Daily performance analysis
  • Scaling of profitable audiences
  • Regular creative refresh
  • Budget and bidding adjustments
Reporting & Scaling
  • Detailed regular reports
  • Audience and behaviour insights
  • Strategic recommendations
  • Expansion to new segments

What we deliver

Complete Business Manager & Pixel configuration
Campaigns by objective (awareness, consideration, conversion)
Varied creatives (images + videos) per campaign
Custom + lookalike audiences
Persuasive ad copy tailored to each audience
Full retargeting funnel
Conversions API configured
Regular reports with actionable insights
Our Meta Ads offers

Find your offer

Meta Ads is included in our Acquisition & E-commerce packages — or available standalone.

Recommended

Acquisition Offer

Acquisition & Conversion

15,000 DH

Setup

+ 4,500 DH/month
Minimum 3-month commitment
  • Meta Ads + Google Ads
  • Optimised landing page
  • Creative production included
  • Monthly optimisation
See the Acquisition offer
For E-commerce

E-commerce Offer

High Performance E-commerce

18,000 DH

Full setup

+ optional
Optional management
  • Meta product catalogue ads
  • Shopify / Medusa store
  • Ad budget at your cost (paid to Meta)
  • Remarketing configured
See the E-commerce offer
À la carte

Meta Ads standalone

Meta Ads only

5,000 DH

Setup

+ 3,500 DH/month
Ongoing management
  • Full configuration
  • Optimised campaigns
  • Creative production
  • Regular reports
Request a quote
Ad budget not included

The rates above cover our expertise and management. Your Meta ad budget is additional and paid directly to Meta.

Frequently asked questions

Everything about Meta Ads

They're two platforms on the same network (Meta). Facebook reaches a broader and older audience; Instagram reaches a younger, more visual one. We manage both simultaneously from the same Business Manager to maximise reach.

Ready to activate your Meta Ads?

Start with a free Meta Ads audit — we'll identify your opportunities on Facebook and Instagram.

Free Meta Ads AuditSee the Acquisition offer
Free audit
Creatives included
Fast start
100% Book my call

Your project deserves a real conversation

30 minutes to take stock of your digital situation: what's blocking you, what's the priority, and what can actually be done. No pitch. An honest conversation with someone who knows the Moroccan market.

Diagnosis of your current situation
Recommendations tailored to your context
A clear, documented budget estimate
Zero commitment, zero obligation
Reply within 24h
100% Confidential
No commitment

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