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Mohamed El GherbiConsultant & Digital Advertising Expert

10+ years of hands-on experience. One point of contact. Clear decisions.

10+
Years of experience
420+
Professionals trained
800+
Online learners
Mohamed El Gherbi — Digital Marketing Consultant & Expert

Mohamed El Gherbi

Simou to those who know him

My Story

"At age 7, I'd already launched my first business: custom spinning tops in the neighbourhood — 50 cents a piece, watercolour paint, satisfied customers. Resourceful, client-focused, serious from day one."

After a Bachelor's and a Master's in Management, Marketing, and Communication (e-marketing specialisation), I added a degree in psychology — because understanding why people buy matters just as much as knowing where to place your ads.

Since 2013, I've worked hands-on across every lever of digital marketing: Google Ads, Meta, TikTok, LinkedIn, SEO, e-commerce. No pure theory — every approach is tested, measured, and refined on real accounts.

MEG.MA, founded in 2022, is the result: a lean structure that combines senior expertise and direct execution. No middleman. You work with the person actually doing the work.

Concrete Numbers

4.5x
Average e-commerce ROAS
On directly managed accounts
+35%
Conversion rate
Average improvement per account
+40%
Revenue growth
Average growth per client
420+
Professionals trained
At Moroccan companies
800+
Online learners
Video and live training
80+
Companies supported
In Morocco and internationally

Training & Knowledge Transfer

I've trained the marketing teams of major Moroccan companies. These engagements gave me a deep understanding of real-world constraints, organisational blockers, and the actual needs of the teams who execute.

Social media training — Kitea
Kitea
Digital marketing training — Rabat
UAF Rabat
Digital strategy training — Bank of Africa Casablanca
Bank of Africa
These companies are training clients, not agency clients. Each engagement was an internal training mission.
CDGMarjane GroupKiteaBank of AfricaYamedAzbane

Why MEG.MA?

Not a traditional agency. Not your average freelancer.

Classic Agencies

  • High overhead costs (offices, large teams...)
  • Management usually handed to an Account Manager
  • Communication passes through intermediaries
  • Slower decision-making processes
  • Typically standardized offers
L'APPROCHE

MEG.MA

  • Senior expert, directly
  • One point of contact
  • Lean structure = fair pricing
  • Fast decisions
  • Your budget goes to the platforms

Typical Freelancer

  • Often limited skill set
  • Inconsistent availability
  • No big-picture view
  • Little strategic perspective
  • Execution without method

Full Transparency

Full access to your dashboards. Crystal-clear reporting. No black boxes.

Direct and Concrete

No unnecessary jargon. Clear actions, defined deliverables, deadlines respected.

Committed to Results

Your commercial success is the only metric that matters. Not vanity metrics.

Frequently Asked Questions

Mohamed El Gherbi is a Senior full-stack digital marketing consultant based in Casablanca. Founder of meg.ma and formation-pratique.com, he works with Moroccan businesses with over 10 years of experience in digital advertising (Google, Meta, TikTok, LinkedIn), Next.js web development, and e-commerce strategy.

meg.ma delivers direct senior expertise without the overhead of a large structure. You get personalised support, full transparency on results, and an ROI-focused approach. 100% ownership of your data, tools, and code — always.

No. While Mohamed is based in Casablanca, we work with clients across Morocco (Rabat, Marrakech, Fès, Agadir...) and internationally. All projects are managed remotely with regular video check-ins.

Want to talk directly?

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Your project deserves a real conversation

30 minutes to take stock of your digital situation: what's blocking you, what's the priority, and what can actually be done. No pitch. An honest conversation with someone who knows the Moroccan market.

Diagnosis of your current situation
Recommendations tailored to your context
A clear, documented budget estimate
Zero commitment, zero obligation
Reply within 24h
100% Confidential
No commitment

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