Fractional CMO Morocco — Part-Time Marketing Director

You have a business that runs. But who's in charge of making it grow?

A part-time marketing director, inside your team. On your accounts, under your name. No commitment. Every Monday, he tells you what worked, in real numbers.

No commitment · From 4,900 MAD/month

I'm interestedWhat exactly is a fractional CMO?
Mohamed El Gherbi, consultant marketing digital à Casablanca

Here's what happens in 80% of cases

You built your business. You know your craft, your clients, your suppliers. You handle the team, the invoices, the surprises.

And growth? Still on your shoulders.

You thought about hiring a marketing person. Salary, plus benefits, plus leave, plus the time they spend learning your business. Six months in, you realize they make nice posts... but don't grow the revenue.

You thought about hiring a "nice agency". Reports. Meetings. "Strategies". But in the end, you don't know if you made or lost money. And when you want to stop, you lose everything: access, campaigns, data. You're stuck.

You're missing someone. Not an agency. Not an employee. Someone who takes the wheel of growth, reads the numbers, decides, optimizes. Who gives you back your time to run the business. That's what a pilot is.

Mohamed El Gherbi — steering a growth strategy

Casablanca, Morocco

Here's what it actually is

A fractional CMO is a marketing director... but you don't hire them full-time.

They join your business one day a week (or the equivalent). They know your numbers, your offers, your goals. They steer. They decide. They execute. At MEG.MA, that pilot is me, Mohamed — I don't hand it off to a junior.

It's not an agency subscription, nor someone who just posts content, nor a contract that locks you in: you cancel whenever you want, no penalty. And it's not for everyone — you need to already have a machine in place.

Two packages.

Same pilot. The difference is the scope of what he steers.

Le Cap

Per month · no commitment

4,900 MAD/month

Who is this for?

You have a machine that runs. You want to grow ONE specific number. More sales. More clients. More margin. We optimize what you already have.

What I do for you:

1

We pick ONE number together. Everything I do revolves around that number. No scattering.

2

Every week, I review and optimize. And it's done. Not a PDF of recommendations you have to re-read. I change, I adjust, I relaunch.

3

I maintain your machine. Speed, security, backups. You stop thinking about it. It's my responsibility.

4

I reply to your Google reviews. Within 48h. Your reputation grows without you chasing it.

5

Every Monday, a page. Per offer, in real numbers. What it cost you. What it brought back. What we're changing. Read in a minute.

6

Priority WhatsApp. Same-day reply. Not next week.

Let's talk

Le Zen

Per month · your whole growth

9,500 MAD/month

Who is this for?

You want me to carry your WHOLE growth. Every lever. Acquisition, retention, reputation, pricing, new offers. And to build the missing pieces as we go.

Everything in Le Cap, plus:

One number, steered
Weekly optimization
Machine upkeep
Google reviews
Monday report
Priority WhatsApp
Le Zen exclusive
7

Every lever, not just one. Acquisition, retention, reputation, pricing, new offers. I look at everything.

8

Your campaigns never run out of steam. New ads every month. Constant testing. Budget shifted toward what wins. Not a campaign running in circles for six months.

9

I produce your monthly content. Articles, pages, posts. In your voice. On YOUR accounts. Your footprint on Google grows every month.

10

I build the missing pieces. New capture page. New follow-up sequence. New offer. Whatever's missing to reach the next level, I build it.

11

A bi-monthly leadership meeting. Budget, offers, priorities. We decide together. You don't endure a strategy, you choose it.

Let's talk

The difference, simply

Le Cap grows one specific number. Le Zen carries your whole growth and builds what's missing.

More levers, more production, more presence, so more work. That's the price difference.

Not sure which one? Let's talk, I'll tell you straight.

How it works, step by step

We talk for 10 minutes (free)

You tell me where you're at, which number you want to grow, what machine you have. I tell you if Le Pilote makes sense. If it's not the right time, I say so.

We run a one-month trial

Cap or Zen. One month. You see what it gives. You see the Monday report. You decide if you continue.

Every Monday, you get your page

What it cost. What it brought back. What we're changing this week. No surprises.

Every month, we check in

Cap: a call. Zen: a leadership meeting. We decide on the next month.

You continue, or you stop

No penalty. No lost data. Everything is yours. If you come back, it's because it works.

Transparency

What I don't do

I don't lock you into a subscription that charges you every month with no results. Every Monday, you see the numbers. If you don't see the value, you cut it.

I don't tell you "let me handle everything". We decide together. It's your business. I steer, you direct.

I don't promise an exact number. "You'll make 5,000 EUR more." I don't know that. I promise I'll optimize, test, cut what costs too much, amplify what pays off. And show you the numbers every week.

I don't work with just anyone. If your machine is shaky, if you don't have a clear number to grow, if you just want "some marketing done", we don't start. It's not about being precious — it's about not wasting your money.

The prerequisite

And it's non-negotiable.

To access Le Pilote, you need a machine already in place. A site that captures leads. Campaigns that run. A CRM that sorts. In short, a system.

Two options:

1

We built it together.

I know the machine, I steer it directly.

2

You already have one.

But I need to check it. Is it reliable? Does it track properly? Do you have all the necessary access? We run a verification session. If it holds up, I take over. If not, we fix it first.

I don't fly a cardboard plane. That would be stealing your money.

Questions you might be asking

Do the math. Salary, plus benefits, plus the office, plus the software... it adds up fast. And they've seen one market: yours. I see what works across 10 different industries. I know what's hype and what's dead. You get a senior for the price of a junior.
Mohamed
Mohamed El Gherbi — Casablanca by night

A word about me

Mohamed El Gherbi.
Casablanca.

I work directly with you. I don't hand it off to a teammate you've never met. I'm the one reading your numbers Monday morning. I'm the one adjusting your campaigns. I'm the one replying on WhatsApp.

I got into this because I'm tired of seeing SME owners manage their own growth alone. They need a pilot. Not an agency. Not an employee they have to train. Someone who knows, who decides, who reports back.

I join your business. I take the wheel of growth. You get your time back to lead.

Why meg.ma?

An agency led by senior strategy, built for clear execution and measurable growth.

Classic Agencies

  • High overhead costs (offices, large teams...)
  • Management usually handed to an Account Manager
  • Communication passes through intermediaries
  • Slower decision-making processes
  • Typically standardized offers
L'APPROCHE

MEG.MA

  • Senior expert, directly
  • One point of contact
  • Lean structure = fair pricing
  • Fast decisions
  • Your budget goes to the platforms

Typical Freelancer

  • Often limited skill set
  • Inconsistent availability
  • No big-picture view
  • Little strategic perspective
  • Execution without method

Last step

You've read this far. That means something here speaks to you.

10 minutes. Free. No commitment.

We talk about your business, I'll tell you if it makes sense, and you leave with a concrete plan. Even if we don't work together, you leave with something useful.

Yes, let's talk about my project

I'll reach out the same day or the next. If I can't get you, I'll leave a quick message.

10 minutes · Free · No commitment

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