Client Acquisition Package — For Moroccan SMEs
Get a continuous flow of prospects. You handle the opportunities, we handle the rest.
Focus on your clients, we'll take care of finding them.
A continuous flow of prospects, seamlessly integrated into your day, to turn every opportunity without losing a second.
Setup included · Ongoing monthly management
What stops marketing budgets from producing results?
Spending on ads without a system is just burning money.
- You are burning ad budget with no clue what's actually bringing in money
- Traffic bounces because your pages aren't engineered to capture them
- You rely 100% on hustle and manual outbound to survive
- You have zero visibility on your exact cost per acquisition (CAC)
- You make growth decisions based on gut feelings instead of hard data
What a structured acquisition system delivers.
- Sales funnels engineered to do one thing: generate qualified meetings
- Surgical transparency over your true Return on Investment
- An immediate stop to wasting money on the wrong audiences
- An automated engine that captures and nurtures leads 24/7
- Predictable growth: put $1 in, know exactly what comes out
What is included in the Acquisition system?
A complete acquisition funnel: Meta Ads, Google Ads, landing page, conversion tracking, CRM, and email automation.
Every component plays a specific role.
Strategy Workshop
2 hours to align on personas, your unique value proposition, and goals — before touching anything technical.
- Persona definition
- UVP clarification
- Customer journey mapping
- KPIs & SMART goals
Full Audit
A thorough review of your current site, competitors, and untapped levers.
- Existing site audit
- Competitor analysis
- Market opportunities
- Actionable recommendations
Landing Page
A conversion-optimised page built around your audience and offer.
- Persuasive design
- Expert copywriting
- A/B testing ready
- Mobile-first
Ad Campaigns
Full Meta Ads + Google Ads setup from scratch.
- Account creation
- Precision targeting
- Professional creatives
- Optimised ad copy
Advanced Tracking
Accurate measurement of every action and conversion on your funnel.
- Google Analytics 4
- Meta Pixel
- Conversion events
- KPI dashboard
CRM Setup
An automated lead management system ready to use on day one.
- Brevo/Mailchimp setup
- Contact import
- Segmentation
- Integrations
Email Automation
Sequences that warm and convert leads without manual effort.
- Nurturing emails
- Welcome sequence
- Professional templates
- Personalisation
Lead Scoring
Automatic identification of your hottest prospects.
- Points system
- Custom criteria
- Automated alerts
- Prioritisation
What is included, in detail?
Every deliverable broken down: landing page architecture, Meta + Google Ads setup, GA4 tracking, and CRM automation.
No ambiguity about what is built.
Sales Page (Landing Page)
- Page structured to guide visitors from curiosity to contact
- Copy written to persuade and drive action — not just inform
- Pixel-perfect on mobile and desktop
- Loads in under one second — no drop-off at the page level
- Forms designed to maximise submissions
- Trust signals (reviews, partner logos, guarantees)
Digital Advertising
- Meta Ads campaign (Facebook + Instagram)
- Google Ads campaign (Search + Display)
- Precise targeting by age, interests and online behaviour
- 2–3 different ad creative variations tested simultaneously
- Ad copy written to maximise clicks and conversions
- Recommended starting budget: 3,000–5,000 DH/month (not included)
Measuring results
- You know how many people visit your site and where they come from
- You measure exactly how many ad clicks become real contacts
- Simple real-time dashboard to see everything at a glance
- Every step of the customer journey — from first click to contact — is tracked
- You know precisely which campaigns pay off and which waste budget
- A clear performance report delivered automatically every week
Emails & Automated follow-up
- Email automation tool configured and ready to use
- Your existing contacts imported, cleaned and organised
- Every new contact receives a welcome email automatically
- A series of emails designed to turn interest into a booked call
- Your warmest contacts identified automatically
- Contacts sorted by profile — so every message reaches the right person
How long does it take to get the first results?
Typically 3 to 5 weeks from kick-off to first leads.
Strategy, audit, build, launch, and optimisation: a clear deliverable at every stage.
Audit & Strategy
Phase 1- Free consultation — project qualification
- Strategy workshop (personas, UVP, customer journey)
- Full audit of your current situation
- Competitor and market analysis
- SMART KPI and goal definition
Setup & Build
Phase 2- Conversion-optimised landing page development
- Tracking installation and configuration (GA4, Pixel)
- Ad account setup (Meta + Google)
- CRM configuration and contact import
- First email sequences created
Launch & Optimise
Phase 3- Landing page A/B tests
- Ad campaign launch
- Dashboard training session
- Regular monitoring of early results
- First data-driven adjustments
Manage & Scale
Phase 4- Continuous campaign optimisation
- Systematic creative A/B testing
- Audience and targeting refinement
- Regular strategy reviews
- Detailed reports with recommendations
How to accelerate the results?
Six optional modules: video creatives, lead magnets, LinkedIn Ads, and multi-channel retargeting.
Every addon integrates cleanly with the core acquisition system.
Premium lead magnet
Professional e-book, guide, or template
Full website (instead of a landing page)
Full redesign or build
Automated booking
Calendly + automated reminders
Advanced automation sequence
e.g. reactivation, upsell, onboarding
Video creatives
5 short-form videos (Reels/Shorts format)
Advanced LinkedIn Ads
B2B campaign targeting decision-makers
Multi-channel retargeting
Meta + Google + LinkedIn remarketing
Monthly conversion audit
In-depth analysis + recommendations
Need a specific combination? Let's work it out in a free strategy session.
Get a custom quoteWhat ongoing management options are available?
Two plans, Essential and Growth, covering continuous campaign optimisation, A/B testing, and reporting.
The real results are built after launch, not before.
Essential Plan
For businesses that want results without overstretching.
- Continuous campaign optimisation
- Systematic A/B testing (creatives + audiences)
- Ad budget management
- Regular detailed reporting
- Regular strategy meeting
- Priority email support
- Unlimited tactical adjustments
Growth Plan
For aggressive scaling with full expert support.
- Everything in Essential +
- New creative production
- Continuous landing page optimisation
- Advanced multivariate A/B testing
- Multi-channel retargeting strategy
- Enhanced strategy meetings
- Email + WhatsApp support
- Access to our template library
- Regular conversion audit
Who is the Acquisition system built for?
B2B companies
Professional services with medium-to-long sales cycles that need lead nurturing.
Consultants & experts
Independents who want to automate their acquisition and focus on delivery.
Training organisations
Schools and training centres looking to fill their courses and sessions.
SaaS & tech products
Software products that need a steady flow of qualified trials and demos.
What to know before getting started?
Honest answers about ad budgets, timelines, platform choices, and what to expect from a managed acquisition system.
Digital marketing takes time to collect data, test, optimise, and scale. A minimum engagement window is what allows us to produce stable, compound results rather than one-off spikes.
What is the total investment in the Acquisition package?
A one-time setup fee to build the full system.
A monthly option to keep it performing. Ad budget is paid directly to the platforms, not included here.
Initial Setup
- Strategy workshop
- Full audit
- Conversion-optimised landing page
- Meta + Google Ads setup
- GA4 + Pixel tracking
- CRM configured
- Email sequences
- Lead scoring
- Training included
Ongoing Management
Ad budget is paid directly by the client to the advertising platforms.
A measurable acquisition system starts here.
Start with a free strategy session.
Define the channels, the budget, and a clear roadmap for the first 90 days.
Why meg.ma?
An agency led by senior strategy, built for clear execution and measurable growth.
Classic Agencies
- High overhead costs (offices, large teams...)
- Management usually handed to an Account Manager
- Communication passes through intermediaries
- Slower decision-making processes
- Typically standardized offers
MEG.MA
- Senior expert, directly
- One point of contact
- Lean structure = fair pricing
- Fast decisions
- Your budget goes to the platforms
Typical Freelancer
- Often limited skill set
- Inconsistent availability
- No big-picture view
- Little strategic perspective
- Execution without method
The next step starts here.
A free 30-minute video call with Mohamed El Gherbi. We review your situation, identify what's blocking you, and leave with a concrete action plan. No commitment.